[b]
Taiwan exhibition/conference 台灣展覽
Speaker Digital Commerce-1
Prof. Jason Tsai
Seismic shift in the way we sell and buy products. Factory to Consumer - unthinkable before
Professor Jason Tsai can look back on an academic career spanning three decades and three continents. His extensive list of achievements includes papers published covering a huge range of subjects: economics, agricultural economics, marketing, hi-tech industries, consumer behavior, business strategy, finance, insurance - it might have been quicker to write a list of the areas he hasn't examined!
His international experience and focus further underline a perfect foundation to explore the new dynamics of buying, selling and interaction between consumers and manufacturers.
How will new technology change our trading interactions? The internet and smartphones are ushering a new era of behavior. How can we best make use of the new tools available? What will business look like in the decades ahead?
Big questions demand big thinkers - Professor Tsai fits the bill.
蔡建雄敎授
當今課題 - 由工廠端至消費者端，交易形式的巨變
蔡建雄敎授
回顧他三十年來的學術成就，列作清單恐怕過為長幅 ! 之中涵蓋了經濟學、農經學、行銷學、高科技產業、消費行為、商業企劃、金融學、投資學……這些還只是大略呢!
他在國際範疇的地位與經歷，完美地適合與大家探討新時代的購物行為、銷售行為、市場運作模式。
新科技將如何改變交易形式?網路與智慧型手機開拓了全新交易領域，我們如何妥善運用?當今企業在未來將是什麼樣子?
大課題需要大思想家 – 他夠資格！
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