發表人 | 內容 |
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flyback
歐美特派員 |
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wy02
資深會員 |
Yeah.. just one quick question to Mark, actually, a few questions
so, what sorts car do the following people drive? 1.) typical, ordinary European Americans; 2.) rich white American; 3.) typical, ordinary Asian American; 4.) rich Asian American; 5.) Who are buying BMW, MB, Lexus in the States? Thanks. |
wy02
資深會員 |
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flyback
歐美特派員 |
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wy02
資深會員 |
Thanks, Flyback, you are wise as usual.
guess I will never find out, and there is no one single, clear answer for my own questions. People in different market segments of course perfer different types of cars. It very much depends on their personalities, incomes, and influences from people close to them (e.g., their friends, familes...)... I guess I just answered my own questions. So, who are buying BMW in the States anyway? I suppose white, Asian people are still willing to buy it regradless how it is welcomed by those African American? |
as893
中級會員 |
As an Asian-American lives in Motor City and work in auto industry, I think I may answer your questions.
1. There is no European Americans, second generation immigrants from Europe are Americans. Tipical Americans drive American cars (GM, Ford, Cryslers...). 2. Rich white Americans: Mercedes, Bimmer, Audi, Lexus, Lincoln, Cadillac, Jaguar. 3. Middle class Asian American: Japanese cars(Toyota, Honda, Nissan...). 4. Rich Asian American: Lexus, Mercedes, Bimmer,... 5. Rich men buy Mercedes, BMW, Lexus. |
as893
中級會員 |
BMW cars are focus on speed and handling. People who love to enjoy speed will buy BMW. Its 3,5 and 7 serials represents the age group (<30,30-45, >45) of the owners.
BMW is fun to dirve but its interior is kind of rough compared to the other same class luxiury cars. Beside, rear wheel car is not good in wet or snow days. |
wy02
資深會員 |
Sorry, as893, my fault.
I am from Down Under. There are actually a lot of Europen immigrants here as you may know already, and we refer tham as "Eurpoean Australian", regardless whether they are the first or second generations immigrants. So, judging from the answers you gave me, I guess I can say that, MB, BMW, Lexus are not less welcomed just because Aferican Americans like them. |
wy02
資深會員 |
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wy02
資深會員 |
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