看完了PuristPro與Panerai CEO Mr. Bonati的專訪後字裡行間可以看出小沛入門級型號在2010年後的方向。
PPro: Is there a plan to release a more simple version of the in-house movement at a lower cost so lower priced models can benefit as well?
AB: As for Panerai, the cost is not a problem. Panerai for me is to express the quality…let me try to explain this…if we produce a simple in-house movement, of which we are doing, of course the price is not higher than the other. But don’t forget that, in any case, it will always be a manufacture movement and not a movement where our production can jump up to 500,000 pieces but only to a few thousand pieces. And through these few thousand pieces, you always want to keep the original way and not the industrial way. That’s why our movement is always more expensive compared to the other. What is important is to keep the soul of the brand and to make the client dream. You know…if the watch costs $4,000 or $5,000 USD, I don’t think we lose our client, our entry level client. Maybe you wait 2 months longer to save up more money to buy the watch, but what is important is to buy your dream - to have the possibility to buy your dream and to buy a watch that can make your dream. You are not buying an object. You are buying something different that an object.
PPro: And will you plan to phase out the standard ETA/Unitas movements after the release of the more simple basic in-house movement?
AB: (Draws pyramid on sheet of paper)…Imagine this pyramid. The top is the special editions, the middle is the chrono mid-range, and the bottom is the entry-level. This kind of segment (pointing to the bottom of the pyramid) is reserved for the ETA movement. We don’t have to leave this segment, and we want to develop our segment.
PPro: The reason why I ask this is because if the more simple in-house movement PAM’s cost between $4-5k USD, it won’t cost that much more than the $4k ETA models.
AB: What’s important for us is that we don’t want to fight against this kind of segment. Otherwise, if we fight against this segment, it means what we produced up to now is garbage. But it’s not garbage because we produce something with quality, and we continue to keep that quality. The problem with these movements, ie: Valjoux, is these movements are made for the industry that produces millions of pieces. That’s why you have a specific price; and when you produce a thousand pieces, you have another price but then you get higher quality, ie: better finishing, etc.
很明顯Panerai絕對會在2010後用自家機蕊而是會比現在更貴但不會差太遠因小沛還是要吸引入門級買家如門濫太高就會嚇跑他們。 所以各位兄弟大大們放心玩吧
Mr. Bonati 金句:
1) The unique watch who has the real authenticity in the extra large size watches is Panerai. The others are just following.
(我們小沛是大錶面的鼻祖其他的品牌只是跟著我們走)
2) Who loves Panerai, loves Panerai.
(那些愛小沛的人就是因為它是小沛)
3) what is important is to buy your dream - to have the possibility to buy your dream and to buy a watch that can make your dream.
(你是在買你的夢想,能夠買得你夢寐以求的小沛就是夢想成真)
4) Panerai is not a male or female brand, but rather Panerai is a watchmaker brand. It’s open to whoever wants to buy.
(小沛是個有個性的錶匠它不會為任何性別而改變而它是屬於所有人的)
5) “Where ideas come to life” is not only our claim – is our philosophy.
(“Where ideas come to life”這不只是我們的口號亦是我們的哲學)
原文在這裡小沛迷一定要看看這位小沛的靈魂人物在想甚麼
Angelo Bonati's Interview by PuristPro
發表人 | 內容 | ||||
---|---|---|---|---|---|
chiewata
資深會員 |
|||||
gst
資深會員 |
|||||
vvchen
資深會員 |
|||||
chiewata
資深會員 |
|||||
gst
資深會員 |
其實這點我認為有待爭議 ETA真的要停的話 這會是一個幾乎所有錶廠都會面臨到的問題 甚至rolex的tudor 為什麼一直到現在還沒有造成很大的一個討論或是反應 我相信替代方案相信是存在的 全線或80%使用ETA的錶廠大有人在 這些公司是否會倒 目前我好像看不到什麼人出來擔心 這點我看起來已經不合理 那麼 我假設性的歸咎這些原因為 這些錶廠選擇使用ETA, 而非必定要使用ETA 這樣看起來的話 比較make sense一些 畢竟一年幾十萬顆機心的訂單 誰不接? 誰不能接? 這些瑞士錶廠老狐狸又再賣什麼膏藥 我想只有他們自己最清楚吧 |
||||
pokuan77
資深會員 |
贊同兩位大大的分析∼ 讓小弟獲益不淺∼ 感謝分享 |
||||
chiewata
資深會員 |
|||||
pokuan77
資深會員 |
|||||
gst
資深會員 |
chiewata兄其實真的不用太介意 花大錢買ETA的大有人在 249,127,232,292還有新的26 這些'eta inside' 的特別款 30-80.90萬不等 如果覺得還不夠 所有pre A pre V 級的型號 價格都在150-200萬上下 這些也是ETA 如果換個角度想 21加個勞力士機心可以賣600萬 那我買隻232可不是划算的多 這就是panerai一直想說明的事 我可以給你一個投手 但是他不一定會懂得揮棒 you pay for what you get |
||||
chiewata
資深會員 |
|||||
第1頁(共2頁)
您 無法 在這個版面發表文章
您 無法 在這個版面回覆文章
您 無法 在這個版面編輯文章
您 無法 在這個版面刪除文章
您 無法 在這個版面進行投票
您 無法 在這個版面上傳附加圖檔
您 可以 在這個版面下載已上傳之附加圖檔
您 無法 在這個版面回覆文章
您 無法 在這個版面編輯文章
您 無法 在這個版面刪除文章
您 無法 在這個版面進行投票
您 無法 在這個版面上傳附加圖檔
您 可以 在這個版面下載已上傳之附加圖檔